Analytics
Analytics Solutions That Tell You Exactly What Your Customers Want.
BlueSky Analytics are customized to meet the needs of each individual client. Whether it's standard web conversion tracking tags or advanced navigation path analysis, BlueSky has you covered. In addition to web analytics solutions, WebSphere Commerce implementations can be implemented to track merchandising, sales, and predictive promotions analysis. This sophisticated analysis provides your organization with the data necessary to make intelligent marketing and promotion decisions relevant to each individual that views your website.
With BlueSky Web Analytics, you can actively track and modify web page design to meet and exceed your web conversion goals:
- Seamless implementation: WebSphere Commerce has pre-built standard tracking tags for monitoring customer activity across all websites out of box.
- Personalized Product Recommendations: The WebSphere Commerce Coremetrics Intelligent Offer Solution provides seamless integration with WebSphere Commerce Management Center to provide product recommendations based on past purchase or browser behavior.
- Accurate Customer Segmentation for Future Promotions: Coremetrics customer segments built based on demographic, behavioral, or conversion data can be auto-updated in WebSphere Commerce so that only the most relevant customers are targeted with promotions and marketing e-Spots.
WebSphere Commerce Merchandising Analytics includes:
- Marketing Experiments: Build, target, and track web activities dependent on the customer's behavior on the website. Once an experiment is finished, users can analyze the results of an experiment based on such attributes as page views, orders, revenues, clicks, and more, and select the winning path to use going forward on the website.
- Dynamically Built Web Activities: Display relevant promotions to customers when they show a particular interest in advertisements via marketing e-Spots on various pages of your website.
- Trigger Dialog Activities via Multiple Marketing Channels: Send reminders, promotions, and more to customers based on activities on the website via multiple communication channels including e-mail, mobile, and the web.
