Timely and Personalized Communications with Each and Every Customer.
BlueSky Consultants with work with your organization during discovery to determine the most effective email strategy to meet your eCommerce needs. WebSphere Commerce provides a number of standard email tools and templates as well as the ability to trigger emails based on the behavior of a customer that navigates the site. Consultants can also assist in selecting and implementing an integrated Email Service Provider (ESP) in the event that your organization sends much larger volumes of email or needs more robust email specific features.
WebSphere Commerce Management Center includes the following types of email features:
- Triggered Transactional and Behavioral Email: Whether it's an Order Notification or a Shopping Cart Abandonment Reminder, emails can be automated to trigger based on transactional or behavioral activities on the website.
- Account Updates: Send Password Reminders, Wish Lists, Gift Registry Updates, and more.
- Pre-built Email Templates: An Email Template Editor is available with a number of templates in which users can add a personalized name, date, specific product information, and other dynamically personalized attributes. In addition, users can assign specific customer segments to each email type.
