SEO and SEM
Search Engine Optimization and Search Engine Marketing are No Longer Nice to Haves, They're Must Haves.
Search engines provide one of the most important channels for reaching new customers. BlueSky Consultants will work with your organization to determine the best way to optimize your website(s) both for organic and paid search campaigns. The WebSphere Commerce application provides a number of out of box features to assist with both Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
The BlueSky Consulting Team can quickly and easily configure the following types of features for your website(s):
- URL flattening/remapping: Dynamically generated URLs such as category and product pages can be flattened so that search engine web crawlers can more easily index these pages. In addition, more user-friendly URLs make it easier for a customer to remember and navigate back to your site later.
- Site maps: Site maps can easily be built for each of your websites in a variety of file types for direct submission to various search engines and for display on the website. Providing a site map on each site enables crawlers to index more deeply embedded pages as well as provides another navigational structure for customers to navigate your site. Site maps are dynamically updated each time a category or product is modified.
- Dynamically generated keyword Meta tags: Title, description, and heading tags can be automatically populated with keywords from Management Center for display in Meta tags that display as part of search results in search engines. These keywords can be modified as often as necessary by users to optimize search engine ranking.
- Paid Search Web Activities: Search engine marketers can configure the display of specific promotional e-Spots to users who navigate to the site from specific paid search keyword(s) from a search engine.
