Social Commerce
Strengthen Your Brand by Joining the Conversation.
The WebSphere Commerce application includes an extensive framework for configuring and utilizing social networking solutions. During your discovery phase, BlueSky Consultants will work with your organization to determine the social marketing strategy that best meets your online needs. Upon completion of requirements gathering, BlueSky can assist your organization in the selection of a hosting solution (popular options include Pluck, Lotus Connections, and Bazaarvoice), along with the design and implementation of social networking features.
The WebSphere Commerce Social Commerce Integration provides the following benefits to clients:
Stronger viral marketing campaigns. Through the use of photo galleries and social bookmarking, customers are empowered and encouraged to live out the brand experience online.
Increased web sales. Savvier web shoppers are looking for ratings and reviews of products before making their purchase decision. Social Commerce provides the ability for customers to rate and review products as well as forward to friends and post on social networking sites.
Enhanced search engine ranking. Sites with the most relevant and recent content will naturally be ranked higher in search results than their competitors. Social Commerce includes features that enable employees and customers to update content on the site. Such features include blogs and photo galleries.
