When you know your customers well, you can offer outstanding services that nurture loyalty but gaining a 360-degree view of interactions can be a tough.Read More
Category: BlueSky Insights
Driving growth into valuable new markets with seamless digital customer journeys A Case Study for Trivantage International supplier of specialty fabrics and hardware, Trivantage achieved it’s goal in marketing to valuable new segments and meeting customer expectations for seamless experiences on any device. % increase in digital sales acheived to date % increase in mobile traffic in just one quarter “The BlueSky team worked closely with us to help us to understand the business rules and technical requirements for our new storefront, as well as building the appropriate project scope and timelines. The team’s discipline and focus was very...Read More
Why Didn’t They Click ‘Submit’? Preventing Shopping Cart Abandonment – A BlueSky eBook The Baymard Institute shows that 69% of all eCommerce visitors will abandon their shopping cart (mobile/desktop). According to Business Insider, those abandoned carts collectively account for $4 trillion of revenue lost every year. While there’s a multitude of reasons for customers to change their mind and leave their shopping carts by the wayside, shopping cart abandonment is preventable. Here are five reasons for mobile shopping cart abandonment: UNNECESSARY FORMS Having to fill out multiple forms in the checkout process is a headache to deal with, especially...Read More
Inspiring More Customers to Complete Their Retail Journeys An IBM Case Study for hhgregg Today, customers expect the convenience of browsing their favorite retail stores anytime, and on any digital platform they choose. Customers are far more likely to purchase from businesses that make it easy to find the products they want. % increase in conversions % boost in revenue in just 18 months % Growth, year over year When customers win, so do digital retailers. “We are confident that satisfying our customers with a more personalized digital service is a key contributor to our success.” Kevin Lyons Senior...Read More
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