Digital Agency: Digital Marketing Assessments
Is Your Marketing Delivering Results?
Your Digital Marketing
We understand every company has their own approach for how they go-to-market to serve their customers. When you engage with BlueSky Digital, you’ll get more than a findings report, you’ll get a strategic partner dedicated to helping you succeed.
We provide strategic insight tailored to your business along with recommendations on how to improve. Each assessment looks at your objectives, processes, technology, program utilization, competitors, industry best practices and benchmarks.
Looking to assess, build, or refine your SEO strategy? Our SEO assessments focus on critical segments that include: strategy, technology, content, linking and analytics to ensure your efforts will drive results.
Email marketing can be a powerful lead gen tool when properly designed and executed. Our team will review your email marketing for content, send frequency, segmentation, and performance to see what’s working and where there is opportunity.
Marketing Technology Assessments
Are you using the right technology to achieve your goals? Is the technology integrated properly? Our technical team will review your current systems to provide a technology roadmap that delivers the results you need.
Our site assessment analyzes your site to highlight its strengths and areas for improvement. You’ll get insights in key areas such as conversion funnel, SEO, page layouts and design, content, messaging, marketing, and promotion.
Looking to improve your site’s overall user experience? Our usability audit measures your site using design heuristics to ensure design layout, content accessibility and architecture are tailored to your customer.
Website analytics are a powerful tracking tool when properly configured. Our team will review your analytics suite for proper tagging, reporting, and build customized dashboards to show how your marketing campaigns are performing.
Paid Search is highly dynamic with multiple moving pieces including audience targeting, quality score, landing pages, budgeting, ad copy, and keywords. In order to ensure that your campaigns are running at peak performance you should regularly perform an audit of these aspects of your account, as well as a few others.
Are you reaching your target audience with relevant messaging? Defining and refining your buyer personas is critical to your content and marketing plan. Our proven approach can help develop your target buyer profile(s), ensuring you build effective marketing plans.
Customer Experience & Journey Mapping
Is your customer’s experience consistent across all channels? Our customer mapping engagement produces an overall view of their experience and touchpoints with your brand – from initial contact through post-sale interactions.
How our assessments work
BlueSky’s breadth of experience working with wholesalers, manufacturers and retail B2B/B2C companies has put us in a unique position to offer a fresh perspective on your marketing efforts.
Leveraging years of experience with proven best practices, we provide your business with insights specific to your objectives, not just boilerplate. We can combine assessments to do a more holistic view or be very concise to focus on one program or channel of your marketing.
Value Add Deliverables
You will get a prioritized action plan detailing steps to drive the most ROI for your business. A findings report identifies areas of weakness, recommendations to improve and surfaces new opportunities.
The team performing the assessment will guide you through their findings to provide contextual insight on where you should focus efforts and answer any strategic or tactical questions you might have on a program.