by MMalott | Dec 4, 2018 | Analytics, B2C, Digital Marketing
The biggest shopping event of the year stands stronger than ever. Black Friday and Cyber Monday remain record-breaking events for the commerce industry as the biggest shopping period of the year grows more than projected. Read on for the numbers regarding the...
by MMalott | Oct 9, 2018 | Analytics, Customer Experience, Digital Marketing, eCommerce
Conversion rate optimization (CRO) is a critical part of improving eCommerce site performance. A recent article by one of our Commerce partners and leading Ecommerce platform, Magento outlines the findings from a session with a group of CRO specialists. Getting...
by bluesky | Aug 9, 2017 | Analytics, Commerce Insights, IBM, Uncategorized
If you are involved in the world of eCommerce, you are probably familiar with the struggle of converting clicks into sales. Entire seminars revolve around this singular topic, and still, merchandisers struggle. With IBM’s WebSphere Commerce companion asset, Watson...
