Performance Bicycle Case Study

Performance in Numbers.

The Challenge

When you know your customers well, you can offer outstanding services that nurture life-long loyalty—but gaining a 360-degree view of interactions across all channels can be a tough challenge.

INDUSTRY
Recreation Retailer

TYPE OF PROJECT
Platform migration & omni-channel strategy

Our Expertise

Performance Bicycle worked with us to migrate its e-commerce systems to the cloud, laying a solid foundation for global omni-channel engagement.

Areas of Focus

Saddling up to compete

eCommerce is surging in popularity—but when it comes to big-ticket purchases, many customers also want the tactile, three-dimensional experience of checking out a product in-store before they make their decision.

“Understanding your customers is the first step toward tailored services—and with integrated eCommerce in the Cloud, we’re set to do just that.”

Mike Starkey

Sr. VP of Information Systems, Performance Bicycle

The Outcome

In a matter of months, they reduced call volumes to their contact center by 90 percent. And when they began offering customers visibility of in-store inventory, they measured an 11 percent increase in in-store sales originating on the Ecommerce channel.

%

reduced call volumes to their contact center

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increase in in-store sales originating on the Ecommerce channel.

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