This session will cover trends and statistics driving B2B eCommerce investments as well as unique real world perspectives from subject matter experts. We’ll represent the consulting world and the end-customer world. Todd Irwin, CEO at BlueSky, along with an executive from a large B2B end-customer, will discuss the business drivers leading companies to invest in B2B eCommerce, how to implement an effective B2B strategy and execute tactics that improve conversion rates, reduce ordering time, increase efficiency, and instill customer loyalty.